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Traction is the Goal. Everything Else is Distraction.
How to focus on what matters at every stage of your product roadmap.
Sep 23
•
Ash Maurya
10
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Traction is the Goal. Everything Else is Distraction.
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A Blueprint for Understanding How People Buy Anything
How to use the three act Customer Forces story structure to define, position, and build better products
Sep 16
•
Ash Maurya
9
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A Blueprint for Understanding How People Buy Anything
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3 Common Customer Interviewing Mistakes That Lead to Mediocre Interviews and What to Do Instead
10 Good Interviews > 100 Mediocre Interviews
Sep 9
•
Ash Maurya
9
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3 Common Customer Interviewing Mistakes That Lead to Mediocre Interviews and What to Do Instead
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6
Uncovering the "Right" Minimum Feature Set for Your Minimum Valuable Product (MVP)
How to combine JTBD interviews + Kano model to craft the right UVP for your MVP
Sep 2
•
Ash Maurya
14
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Uncovering the "Right" Minimum Feature Set for Your Minimum Valuable Product (MVP)
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August 2023
How to Systematically Uncover Big Problems Worth Solving
By going broad before narrow.
Aug 26
•
Ash Maurya
19
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How to Systematically Uncover Big Problems Worth Solving
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5
How to Pitch Pricing Without Getting Butterflies in your Stomach
And close the deal.
Aug 19
•
Ash Maurya
8
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How to Pitch Pricing Without Getting Butterflies in your Stomach
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How To Turn Your Limiting Constraints Into Seeds For Breakthrough Innovation
by asking a propelling question.
Aug 12
•
Ash Maurya
12
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How To Turn Your Limiting Constraints Into Seeds For Breakthrough Innovation
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2
When and How to Set Pricing for Your Product
It's a lot sooner than you think...
Aug 5
•
Ash Maurya
10
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When and How to Set Pricing for Your Product
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1
July 2023
3 Steps for Driving Urgency and Running More Successful Pilots
Pains and gains aren’t enough without stakes.
Jul 29
•
Ash Maurya
10
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3 Steps for Driving Urgency and Running More Successful Pilots
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3
Crafting Attention-Worthy Unique Value Propositions
Getting paid with attention is the first battle.
Jul 22
•
Ash Maurya
20
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Crafting Attention-Worthy Unique Value Propositions
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1
The Art of Experiment Design
Stop guessing and instead learn how to string experiments together for breakthrough.
Jul 15
•
Ash Maurya
18
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The Art of Experiment Design
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A Systematic Roadmap to Product/Market Fit
Stop wandering aimlessly.
Jul 8
•
Ash Maurya
19
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A Systematic Roadmap to Product/Market Fit
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