Running Lean Mastery

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Traction is the Goal. Everything Else is Distraction.
How to focus on what matters at every stage of your product roadmap.
 • 
Ash Maurya
A Blueprint for Understanding How People Buy Anything
How to use the three act Customer Forces story structure to define, position, and build better products
 • 
Ash Maurya
3 Common Customer Interviewing Mistakes That Lead to Mediocre Interviews and What to Do Instead
10 Good Interviews > 100 Mediocre Interviews
 • 
Ash Maurya
6
Uncovering the "Right" Minimum Feature Set for Your Minimum Valuable Product (MVP)
How to combine JTBD interviews + Kano model to craft the right UVP for your MVP
 • 
Ash Maurya
August 2023
How to Systematically Uncover Big Problems Worth Solving
By going broad before narrow.
 • 
Ash Maurya
5
How to Pitch Pricing Without Getting Butterflies in your Stomach
And close the deal.
 • 
Ash Maurya
How To Turn Your Limiting Constraints Into Seeds For Breakthrough Innovation
by asking a propelling question.
 • 
Ash Maurya
2
When and How to Set Pricing for Your Product
It's a lot sooner than you think...
 • 
Ash Maurya
1
July 2023
3 Steps for Driving Urgency and Running More Successful Pilots
Pains and gains aren’t enough without stakes.
 • 
Ash Maurya
3
Crafting Attention-Worthy Unique Value Propositions
Getting paid with attention is the first battle.
 • 
Ash Maurya
1
The Art of Experiment Design
Stop guessing and instead learn how to string experiments together for breakthrough.
 • 
Ash Maurya
A Systematic Roadmap to Product/Market Fit
Stop wandering aimlessly.
 • 
Ash Maurya
© 2023 Ash Maurya
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