10 Myths About Demand Validation

Demand Validation = Sell Before You Build

In this issue, I’m going to cover the top 10 pitfalls that trip early-stage product launches.

Demand Validation is about demonstrating sufficient demand for your product (or feature) before you build it. Doing this well, not only sheds months from your product timeline, but you end up with a product that you know customers want vs. hope they’ll want.

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