Extending the Job Story to a Customer Forces Story

A 3 act story structure for capturing jobs-to-be-done

I have previously shared the motivation and backstory behind Customer Forces Stories here and here.

A Customer Forces Story describes the causal forces that shape a customer’s journey as they hire a specific product to get a job done and move from an initial triggering event to some resolution event, like acquisition, activation, or cancellation.

Note:

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