The Art of Experiment Design
Stop guessing and instead learn how to string experiments together for breakthrough.
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You run an experiment every time you release a new feature, run a marketing campaign or try a new sales method.
Running experiments is a key activity for continuous innovation. But simply running a bunch of experiments is not enough.
This is how a lot of people approach experiments
Formulate a hypothesis.
Run an experiment.
But this is too simplistic and a formula for endlessly running one experiment after another but never piercing the ceiling of achievement:
Why? Because a hypothesis is a guess. And, the quality of your results directly depends on the quality of your guesses.
Garbage in = Garbage out.
This begs the question: How do you formulate better guesses? That’s the topic of today’s issue.
Here are the steps:
Adopt a Discovery Before Experiments Mindset
Shortlist Your Most Promising Validation Campaign(s)
Test Your Most Promising Validation Campaign Using Small, Fast Additive Experiments